Intro
Shopping decisions shouldn't feel like homework. Retello.ai set out to make buying faster and shoppers more confident. I designed the MVP to drive investors and early signups
Retello.ai helps users go from intent to purchase with comparisons and retailer offers. Phase 1 included a consumer MVP with a creator platform as the GTM engine — tools that let creators publish videos and monetize recommendations. I led the design across brand, landing page, and MVPs, bringing in collaborators during high-load periods and staying accountable for communication and final outputs.
- Role
- Product Designer
- Duration
- 3 Months
- Team
- 1 Lead (me) 2 Designers 1 Founder 1 PM
- Skills
- Brand Design Web Design Design Systems
Impact
Validating product-market fit through alpha testers and securing seed funding
Alpha Testing Traction
- Engaged 500+ alpha testers
- 5-minute average session time
- Positioned Retello for funding
Scalable Brand + Design System
- Unified cross-platform design
- Shipped 3 MVPs in 3 months
- Lime green brand language
disclaimer
Retello is not fully public yet. The work shown here is a select snapshot of my contribution and intentionally omits detailed flows and edge cases
Context
A brand + landing page project that expanded into end-to-end product design
I joined Retello to design the logo and landing page. As trust built with the team, I took on a broader product design role. The brand system became the foundation for the MVP UI patterns.
Mobile App
I evolved the web demo into a mobile experience for full shopping journeys
I introduced product and retailer modules, saved items, and a structured compare flow. Users should be able to make decisions without living inside a chat thread.
Creators App
Creator tools that turn a video into a shoppable page and make their earnings legible
I designed the web platform creators use to monetize recommendations with transparency. The workflow focused on: connecting accounts, pasting a video, attaching products, publishing a clean destination page, and tracking performance.
Video Site
A discovery experience that connects creator videos to Retello's AI-powered product insights
To close the gap between 'I saw it' and 'I'm ready to buy,' I designed video discovery surfaces across mobile and web that keep Retello's insights one tap away. Each page pairs the creator's content with a product tray and consistent buying actions.
Design System
I built a lightweight design system to scale design + development across mobile and web
As the product expanded across B2C and creator workflows, I consolidated UI decisions and UX patterns into a reusable component library, tokens, and type styles.
Reflection
Rapid prototyping in Lovable to validate direction and align early before refinement
Due to a short timeline, I used Lovable to prototype data-heavy flows, cutting wireframing time by ~50%.
Sharing clickable prototypes with the founder and PM enabled faster high-level decisions on what data to surface and how to visualize it.
